How To Self Generate Sales Leads for Designers

Published Oct 22, 21
15 min read

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Optimize your web pages for conversions All your online lead generation efforts must start with your website. It’s no good generating traffic to your site – be it from Google, social media, or word-of-mouth – if those visitors then decide to leave without taking action. Your website needs to be optimized to persuade individuals to do something – whatever that action may be.

How do you do this? Well, as easy as it is to set up a website in this day and age, that doesn’t automatically guarantee that your website will be optimized to collect leads. There are certain best practices that all of the pages on your website should follow in order to maximize the number of leads you gain.

Below is an example of the giveaway thank you page and how the prize and points system works. Check out this case study on how to run giveaways. 3. Directly engage with leads Direct customer engagement should one of your top priorities. Most businesses choose to go with in-direct engagement – such as FAQs.

Direct engagement, on the other hand, makes use of live chat, forums and help centers – where customer service representatives are present all the time to make sure every query is handled properly. More engaged customers results in better word-of-mouth and more leads. 4. Deploy outbound & inbound marketing According to the stats, outbound marketing is still more effective than inbound marketing.

6. Find leads on Twitter Twitter is not only a social networking website, but also a source of potential leads for your company. With the help of , you can analyze aspects such as; information about followers, at what time your followers tweet, etc., so that you can reach the audience that is associated with your niche.

For video content, use In, Video to create stunning professional-level videos in minutes with pre-made templates. 8. Make your Tweets sing If possible, include images with your Tweets, they have a way of making things more interesting and engaging to your customers. Plus, use hashtags so your content is easier to find.

If you answer enough questions of users, they will spot your profile and most likely check out your website. 13. Comment on other blogs Writing comments on blogs can be helpful in getting your name out there and eventually generating leads. Be helpful and generous with your comments and people will want to see what you have to offer.

Start to guest blog Guest blogging can be helpful for lead generation but only when the following aspects are properly implemented: Articles have relevant information for the audience. You send people back to an appropriate landing page on your site The post possesses unique information You actively promote the post to leverage social proof The site you choose to blog for is well respected by your audience 15.

With the help of link integration, the chance of maximum web traffic flow towards your content will be higher. If you implement HTML coding in your emails, make sure to test it on all the platforms to make sure that everything is working fine. 16. Create a game app Depending on your audience, but many statistics suggest that people spend more time on game apps rather than reading blogs.

Participate in forums Forums are the perfect place to get to know your customers more intimately. The better you know your customers, the easier it is to contact them with a potential offer. Be active on forums, share your views with the members and answer their questions. 18. Interview influencers Reach out to influencers who your customers respect and interview them for your blog or social channels.

Thus, this is the best channel for sending referral web traffic in the long-term. This platform enables the you to create and maintain your own channel where you can share videos regarding particular events, imperative tutorials and other things. This will help you standout from your competitors and attract more leads to your business.

Once they clearly express interest in what you have to offer, they can be considered a warm lead. Then, if they start engaging and you determine they are qualified, they become a marketing qualified lead (“MQL”). Think of someone seeing a campaign promotion for a new whitepaper. They come to your landing page and submit the form to download the whitepaper.



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Optimize your web pages for conversions All your online lead generation efforts must start with your website. It’s no good generating traffic to your site – be it from Google, social media, or word-of-mouth – if those visitors then decide to leave without taking action. Your website needs to be optimized to persuade individuals to do something – whatever that action may be.

How do you do this? Well, as easy as it is to set up a website in this day and age, that doesn’t automatically guarantee that your website will be optimized to collect leads. There are certain best practices that all of the pages on your website should follow in order to maximize the number of leads you gain.

Below is an example of the giveaway thank you page and how the prize and points system works. Check out this case study on how to run giveaways. 3. Directly engage with leads Direct customer engagement should one of your top priorities. Most businesses choose to go with in-direct engagement – such as FAQs.

Direct engagement, on the other hand, makes use of live chat, forums and help centers – where customer service representatives are present all the time to make sure every query is handled properly. More engaged customers results in better word-of-mouth and more leads. 4. Deploy outbound & inbound marketing According to the stats, outbound marketing is still more effective than inbound marketing.

6. Find leads on Twitter Twitter is not only a social networking website, but also a source of potential leads for your company. With the help of , you can analyze aspects such as; information about followers, at what time your followers tweet, etc., so that you can reach the audience that is associated with your niche.

For video content, use In, Video to create stunning professional-level videos in minutes with pre-made templates. 8. Make your Tweets sing If possible, include images with your Tweets, they have a way of making things more interesting and engaging to your customers. Plus, use hashtags so your content is easier to find.

If you answer enough questions of users, they will spot your profile and most likely check out your website. 13. Comment on other blogs Writing comments on blogs can be helpful in getting your name out there and eventually generating leads. Be helpful and generous with your comments and people will want to see what you have to offer.

Start to guest blog Guest blogging can be helpful for lead generation but only when the following aspects are properly implemented: Articles have relevant information for the audience. You send people back to an appropriate landing page on your site The post possesses unique information You actively promote the post to leverage social proof The site you choose to blog for is well respected by your audience 15.

With the help of link integration, the chance of maximum web traffic flow towards your content will be higher. If you implement HTML coding in your emails, make sure to test it on all the platforms to make sure that everything is working fine. 16. Create a game app Depending on your audience, but many statistics suggest that people spend more time on game apps rather than reading blogs.

Participate in forums Forums are the perfect place to get to know your customers more intimately. The better you know your customers, the easier it is to contact them with a potential offer. Be active on forums, share your views with the members and answer their questions. 18. Interview influencers Reach out to influencers who your customers respect and interview them for your blog or social channels.

Thus, this is the best channel for sending referral web traffic in the long-term. This platform enables the you to create and maintain your own channel where you can share videos regarding particular events, imperative tutorials and other things. This will help you standout from your competitors and attract more leads to your business.

Once they clearly express interest in what you have to offer, they can be considered a warm lead. Then, if they start engaging and you determine they are qualified, they become a marketing qualified lead (“MQL”). Think of someone seeing a campaign promotion for a new whitepaper. They come to your landing page and submit the form to download the whitepaper.



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16. Automate with email marketing sequences Once they opt in to your mailing list, they still may not be a qualified sales lead. In order to nudge them towards the actions that increase their lead score and qualify them as “sales-ready”, you can configure various types of automated email marketing sequences.

Creating video content is easier and more cost-effective than ever before, and besides that, it’s a great way to bring in qualified leads. Demos and how-tos continue to gain popularity on You, Tube, and with more than 100 billion monthly users, you’ll have a wider audience than if you’d advertised on cable TV.

Instruct them to click the link in the video description to find out even more useful tips and insider pointers on using your product, and offer a user guide or instruction manual they can download. By this time, they know your product, they understand how to use it, and they’ve been elevated to the rank of highly qualified lead.

Your landing page should match the content that you're advertising and promoting. So, if you're asking users to download a guide, they should be taken to a specific landing page that talks about this guide, has an image with the guide, and includes a form for them to fill out to obtain the guide.

Remember that when it comes to landing pages, less is never more. Ideally, you should create a landing page customized to each lead magnet you offer. In fact, some brands have more than 40 landing pages, all working to generate leads. With Hub, Spot’s free landing page builder, you can create, test and optimize your landing pages to ensure top performance.

If they want a phone call from our founder, they have to complete every question, and by then, we know that they are the type of lead we want to nurture. In the followup call, we can ask questions tailored to their specific needs, pain points and budgets. Effective lead generation is more than yelling into a megaphone and crossing your fingers that the right people will hear you.

Unbound, B2B is helping our new and existing clients by providing a . We all know that this an uncertain time, especially for the marketers with all the budget cuts and less ad spend. We urge you to speak with us and together let’s find out how we can keep your top line revenue ahead of the curve..

This may be the most common web marketing challenge: how to generate leads. Some do it very well, and others never seem to figure it out. When lead generation isn’t working, everyone seems to have a different opinion as to why. There are a lot of factors – at least 40! Let’s take a giant step back and look at all the things required to create a lead generating machine.

Do not skip any steps. Miss something here and you’ll miss opportunities to connect with customers. Note for e-commerce sites: this process is very similar for sites that sell things, which are less about generating leads and more about generating customers. Like the infographic? You can download it here. Strategy & Branding Why are you in business? How you deliver value to your customers? Answering these questions is the first step to generating leads.

It must be consistent from the first impression through the entire experience of each of your customers. 1. Mission, Vision, and Values Why are you in business? What is your core service offering? What does your company stand for? Know these first or you’re building your business on sand. 2.

Keyword Research People are looking for you right now. If we find out what they’re searching for, we can align pages on the website with phrases for which they’re searching. Research keywords before making the sitemap. 8. Sitemap The organization of the pages determines how the site will be navigated by visitors.

What page labels best indicate your relevance? Ideally, you make a sitemap with both visitors and search engines in mind. 9. Wireframes The wireframes are the black-and-white layouts for the page templates. Like the sitemap, wireframes have several purposes. They are a planning tool for the user experience. But these layouts also affect search-friendliness and ease-of-updates.

One is created for each type of page. 10. Moodboards If the wireframes are about structure, the moodboards are about style. Here’s where the visual standards are executed online. Colors, background treatments, button styles, and type treatments are set for headers, links, and body text. 11. Design Next, the wireframes and moodboards are combined into the storyboard designs.



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Align the topics and tone with the audience. 15. Write Write with these readers in mind. Respect the time of the readers, and be concise. Think ahead about traffic, and use the target phrases. Pay close attention to formatting and internal linking. Select images and create videos that build credibility.

18. LAUNCH! The big day. For most businesses, it comes just once every four to five years. Hopefully, the design, programming, and content are ready to go. But again, don’t let small issues delay the launch. Digital ink is never dry. You can (and should) change the site as times goes by.

Create Content A website without a steady stream of useful content is just an online brochure. It has no pulse. It is simply an online advertisement. But add useful content, and suddenly, the brand is helpful to the visitor. There’s a reason to share, to link, and to open the newsletters.

19. Content Marketing Strategy A sustainable content marketing plan is based on the resources available: people, money, and time, both internally and from vendors and partners. An effective content marketing plan is based on topics, tone, and frequency that aligns with the needs of the audience. Personas and publishing calendars will help.

Research A carefully researched article is more useful to your audience than an opinion piece. Thorough “how to” posts are more likely to be searched for, shared, bookmarked, and read. Do your research, and create something valuable. Surveys and original research with evidence are among the highest value content on the web.

It requires research, careful writing, and having a credible website and domain. This means enough link popularity to compete for the phrases you’re targeting. 25. Keyword Research As with web page content, blog posts and other content marketing should be aligned with keyphrases. As before, select keyphrases based on search volume, competition, and relevance.

Submit content with humility and with a sensitivity to the audience of the blog or publication. Always be thoughtful of editors’ time. 31. Social Sharing Post your content on the social networks where your audience spends time. Use targeted sharing to make it visible to people who will love what you wrote.

An engaged list of subscribers who look forward to your content is one of the most powerful tools for lead nurturing and lead generation. 33. Design and Production Your email template should be lightweight, mobile-friendly, and easy to manage. Your subject line should be descriptive but leave room for curiosity.

Yes, there are a lot of steps involved. But it’s worth it. A steady flow of high-quality leads can transform a business. Generate enough demand, and you’ll have no choice but to grow your business. What did we miss? Leave a comment and inform your fellow readers with your own lead generation insights.

A few weeks ago a startup asked me to figure out the cheapest and most sustainable way for them to get 25 qualified leads to try their product. Like most startups they did not have a big budget for marketing experiments and needed to bootstrap to get some initial customers in the door.

This process was so successful that they decided to repeat the experiment again. I’ve done this many times and it works like a charm every time. Here is a step by step of how I did it. Step 1: Nail Down Your Target Audience There are billions of articles and books on the importance of defining your target market.

I will say that for this technique which I’m about to outline you have to know exactly what type of people you want as leads. In my situation above it was CIOs of enterprise on-demand companies. Some examples would be CIOs at Verizon, Comcast, Merry Maids, Home Depot, Geek Squad, etc.

Not too long ago I wrote an article titled ‘How I Sold My App to 10 People Before I Wrote a Line of Code and Then Launched It’. In the article I share how I pitched my app idea to tons of different types of people to see who would actually pay for it.

I ended up getting those 10 people to pay me and that’s how I knew who my target market really was before I started building the app. That’s just one way to do it. There are millions of other ways to do this, which I will not delve into now.

As I said my target market for this example above was CIOs of on-demand enterprise companies. Step 2: Find the Largest Linked, In or FB Group for Your Target Market You need to find the largest and most active group there is on Linked, In or Facebook for your target market.




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